Customer experience design
Designing exceptional guest experiences
- Customer journey mapping
- Experience design & innovation
- Storytelling & immersive experiences
- Co-creation with teams
- Service experience optimisation
Marielle Salvador, PhD — Auckland
Designing customer experience in food, hospitality and culinary tourism.
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Food is more than five tastes. Experience becomes a flavour of its own.
About
A memorable experience is not created solely at the table. It begins long before the first bite and continues long after the last.
The Sixth Taste is a consultancy dedicated to designing customer experiences across food, hospitality and culinary tourism.
I am a French specialist in consumer behaviour and culinary experience design, with ten years' experience alongside renowned and Michelin-starred chefs at Institut Paul Bocuse, one of Europe's leading schools of culinary arts and hospitality. My work included designing and supervising pop-up restaurant concepts in France and Japan, and conducting research on consumer behaviour in culinary tourism.
Now based in Auckland, I support hospitality operators, food brands and tourism organisations in creating experiences that are memorable, emotionally resonant and strategically impactful. We design experiences that connect people to places, brands and culinary identities.
Research-led, field-tested. Every project starts with how your guests really feel — and ends with measurable value.
Designing exceptional guest experiences
Strengthening your culinary identity
Local culture, terroir and storytelling
Learning through experience
Academic rigour and kitchen credibility. A 360° methodology that turns experience into value.
Ten years alongside renowned and Michelin-starred chefs, and many Meilleurs Ouvriers de France.
French certificate in cooking (CAP Cuisine) and a deep knowledge of French culinary culture.
Customer journey, storytelling, experience design and brand strategy, combined in one approach.
Deep knowledge of food trends, consumer expectations and F&B innovation. Hospitality teaching and professional training.
Who we work with
Let’s work together
marielle@thesixthtaste.nz · thesixthtaste.nz · Auckland, New Zealand